EZLynx Marketplace will ultimately enable third party vendors, insurance carriers, and large MGAs and brokers to build custom applications for, and market to, the vast EZLynx customer base.

These custom applications can leverage the robust quote and policy data available through the EZLynx quoting engine and the EZLynx policy download engine to offer new and innovative services to the EZLynx customer base.

“EZLynx Marketplace will eventually allow agents to buy these applications with the click of a mouse just like consumers purchase apps for smart phones today,” says David Taylor, Vice President of Product Integration at WEBCETERA. “We believe strongly that the extensive EZLynx network of over 5,000 agencies will make this a compelling business model for third-party vendors and insurance carriers.”

David Taylor, an insurance software industry veteran, has recently joined the WEBCETERA family to lead this effort.  Taylor began his career in 1991 as an assistant Controller at the major national MGA Combined Group Insurance Services, Inc.  Taylor served in various roles including CTO for Combined Group and Quantum Integrated systems and later as National Sales Director for AgentDirectExpress and RealtimeExpress.  His responsibilities included marketing initiatives and sales as well as managing analysis of all revenues and costs generated by those industry changing products.

“With this innovative new effort, we believe we can make a solid step towards the future of insurance software technologies.  WEBCETERA is committed to being a leader that plays a major part in bringing the benefits of new technologies to businesses in our industry.”

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Recent industry studies point towards a clear trend in increasing profitability for carriers, agencies, and independent agents who are set up to engage the online market. The goal of internetSUITE is to combine the powerful tools of EZLynx rating with a Policy Management system, along with a set of online marketing tools proven to give businesses the ability to quickly respond to the online market.

InternetSUITE will address the insurance industry’s business goals with practical digital marketing solutions like search engine optimized websites, social media integration, clear market and product analysis, content creation that promotes site traffic, and the same award-winning Webcetera support team that is committed to helping an agent’s online presence become a major contributing factor to their financial success.

“Because of the growing consumer trends in online insurance shopping, internetSUITE will be a major contribution to Webcetera’s offerings. Agents will become more agile and capable of responding to the growing online insurance market with digital marketing solutions” said Jaideep Jayaram, Webcetera’s Vice President of Consumer Products. He added, “InternetSUITE embraces Webcetera’s vision of automation and innovation for insurance industry businesses and will provide a comprehensive solution for the transition of insurance companies to fully capitalize on the expansive online marketplace.”

For more information about internetSUITE contact: info@webcetera.com

Mele has served as a representative of Safeco and Liberty Mutual Agency Corporation in multiple industry organizations including, ACORD^®, ACT^®, IVANS^®, and IIABA’s Agency Council for Technology. In the past decade she has navigated some of the most important technology transitions in a lead role, pioneering and overcoming some of the most crucial technical challenges that our industry has faced in that time. With Webcetera she will provide an excellent point of view for upcoming business initiatives with Policy management. We look forward to her insightful contributions allowing Webcetera to further develop and strengthen our industry standards and relations.

“Mele Fuller will be a tremendous asset to our organization. We are proud to have such a seasoned expert with a remarkable background and list of accomplishments join our team,” says Nag Rao, President of Webcetera. “As Webcetera helps Independent Agents prepare for the challenges of the 21st century, Mele will help us to coordinate our plans with industry standard organizations and thus help move the whole industry forward.”

The group will work with carriers to provide tools that provide greater understanding and visibility into agent and consumer behaviors and provide services for carriers to reach their agents with targeted messages mindful of the placement of risk.

Pete Holcomb, Webcetera’s EVP – Sales commented “We have seen the needs of our carrier partners evolving rapidly in an increasingly competitive marketplace. With the introduction of this new group, Webcetera is positioned to pro-actively work with carriers and discuss ways to identify market opportunities, increase productivity, and help grow business.

Joining Holcomb will be Patrick Flaherty with responsibilities as SVP of the new group and Jane Hassel as Vice President. “Both Patrick and Jane bring extensive industry- and technology-based experience to their roles as solutions providers to our carriers”.

Webcetera is proud to announce that we have donated $2,500 to the American Red Cross to help with recovery efforts. Our thoughts go out to all those who have been affected by this disaster.

Major updates to the AgentInsure website include a more accessible and user-friendly interface to increase starts and completions, as well as additional resources for consumers to find insurance information.

Coupled with EZLynx® rating software, participating independent insurance agents are able to provide live quotes directly to consumers through the AgentInsure website and have those leads deposited directly into their EZLynx account.

Riley Simmons, lead architect in the redesign of the AgentInsure website at Webcetera®, notes that the AgentInsure model is a perfect fit for independent agents.  “AgentInsure is a leading innovator in providing consumers multiple choices of insurance companies. With the extensive network of independent agents we had built with EZLynx, the next logical step was to create AgentInsure in order to connect one consumer to only one agent. This unique exclusive lead model provides not just the best consumer experience, but also an unmatched agent experience.”

AgentInsure serves as an intermediary between the consumer and the agent by providing the consumer with live rates from carriers offered by a participating agency within the consumer’s zip code radius.  Leads are never resold, and the agent retains access and control to the lead information forever.

Now Included with CPPro™, the EZLynx Consumer Portal Facebook App from Webcetera allows agents to offer consumers live home and auto insurance quoting directly on their agency Facebook® page.

With a recently announced 750 million active users, Facebook® provides a unique marketing opportunity for independent agencies that need to target specific demographics. Using Facebook’s own advertising platform, agencies can market to individuals based on their information, interests, hobbies, and any other publicly available information the consumer has put into their Facebook account. These advertising efforts can send those consumers directly to that agency’s Facebook page where our application can provide instant gratification to the consumer in the form of live comparative home and auto insurance quotes—all without the user having the leave Facebook.

“The release of our Facebook App and its ability to allow agents to provide live home and auto insurance quoting (CPPro™ or CPLive™) on their Facebook page is yet another powerful tool that Webcetera has released for Independent Agents recently,” says Jaideep Jayaram, Vice President of Consumer Products at Webcetera. “Agents can now share, connect and get recommended by their friends for their insurance services, leading to a powerful reference program”

About Webcetera / EZLynx:

Webcetera, creator of EZLynx, is a leading technology vendor concentrating within the insurance industry. A Texas based company, founded in 2003; Webcetera specializes in real-time software solutions for the insurance industry and insurance consumers. The company’s technology is used by leading insurance carriers and thousands of independent agencies across the country.

With the addition of CPPro™ to an agency’s web site, agents will see more completions of personal lines quote requests, increasing the number of quality sales leads and the closing of more new business.

CPPro™ expands an agency’s online marketing by presenting the consumer a highly refined means of quoting themselves through the carriers represented by the agency. The application automatically follows up with consumers that did not complete a quote request, provides insight to an agency’s online consumer profile, and facilitates the consumers’ rapid completion of the quoting process with optimized forms and pre-fill of vehicle information.

“No other vendor has Webcetera’s strong commitment to the independent insurance distribution channel and its continued success,” says Gerry Keeley, VP Sales. “While older marketing channels continue to decline and new competitors continue to emerge, CPPro provides the needed edge to assure the agent’s growth, not just survival. Now agents can analyze and target their web traffic and hold lead sources accountable. Consumers have a quality experience, receiving live home and auto quotes using the features that we have released for CPPro.”

For more information about EZLynx or Consumer Portal Pro, contact Pete Holcomb at (877) 932-2382, x228 / pete@webcetera.com

About Webcetera / EZLynx:

Webcetera, creator of EZLynx, is a leading technology vendor concentrating within the insurance industry. A Texas based company, founded in 2003; Webcetera specializes in real-time software solutions for the insurance industry and insurance consumers. The company’s technology is used by leading insurance carriers and thousands of independent agencies across the country.

CCP enables a carrier to provide real-time, consumer-facing quoting from its public website. In addition to enhancing projection of the unique value offered by its personal lines products, CCP lets the carrier forward the prospective insured to a selected carrier-agent for personal follow up and consummation of sale. As a lead-generation tool, the carrier is able to define the logic used in assigning the consumer to an agent using ZIP code, line of business, or other carrier-devised rules.

“We saw CCP as a means to seamlessly integrate quoting into our mwac.com web site in a very aggressive time frame,” said Thom Cranley, President of Mt. Washington. “The tool let us provide accurate quoting to the consumer and at the same time turn consumers into prospects for our independent agents.”

“CCP leverages and enhances the industry-leading consumer quoting technology developed by EZLynx for agency web site quoting,” said Jaideep Jayaram, Vice President of Consumer Products at Webcetera. “Our goal with CCP is to enable carriers to present consumers with accurate product pricing and turn these consumers into customers.”

About Webcetera / EZLynx:
EZLynx is one of the premier product lines from Webcetera, L.P., a leading software technology vendor. Founded in 2003 and headquartered in the DFW metro area, the company specializes in developing niche software solutions that meet insurance industry business and consumer needs. The company’s technology is being used by thousands of carriers and independent agencies around the country.